Lesson 6: MUSIC FESTIVAL PROJECT

How do musicians and festivals shape music culture?
How does branding influence audience engagement?
What makes a music festival successful?

Festival, genre, marketing, audience, theme, lineup, presentation

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Students organize information, conduct research, and communicate ideas clearly.

Students design and present an original music festival concept.
DOK 1: Students identify artists, genres, and festival themes.
DOK 2: Students organize artists and ideas into a cohesive festival plan.
DOK 3: Students analyze how artist selection and branding affect audience appeal.
DOK 4: Students present and justify festival design decisions using evidence and reasoning.

Music festivals influence culture, entertainment, marketing, and community engagement.

Students may think festivals are planned only around popular artists rather than audience experience and theme.

Choice-based project design, visual supports, collaborative brainstorming, and flexible presentation formats

DOK 1: Students identify artists and themes for a festival concept.
DOK 2: Students organize a complete festival plan with artists and branding.
DOK 3: Students explain how choices support audience engagement and theme.
DOK 4: Students present and justify festival decisions using research and creative reasoning.