Unit 6: Promotion

Students will understand the process and methods to communicate information about products to achieve a desired outcome.

Explain the role of promotion as a marketing function. Understand promotional channels used to communicate with the targeted audiences.

1. Define promotion.

2. Identify elements of the promotional mix including: advertising, public relations, personal selling, and sales promotion.

3. Give examples of advertising media used to communicate with target audiences including: print media (outdoor, newspaper, magazine, direct mail), digital (e-mail, apps, social media), broadcast (TV and radio).

4. Identify public-relations activities including a press release and publicity.

5. Discuss examples of sales promotions which include: coupons, loyalty programs, rebates, samples, premiums, sponsorship, and product placement.