Unit 3: Target Market
Duration of Days: 6
Understand the concept of target market/market segmentation
1. Define the term target market/market segmentation.
2. Explain the commonly used types of market segmentation:
a. Demographic Segmentation
b. Geographic Segmentation
c. Psychographic Segmentation
d. Behavioral Segmentation
Identify various target markets and how they differ among businesses
Identify how businesses connect with current and potential customers
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