Unit 1: 4 P's and 7 Functions of Marketing

Students will understand the basics of marketing including the seven core functions and the 4 P’s of the marketing mix

Define marketing and identify the seven core functions.
Understand the marketing mix, or 4P’s of marketing.

1. Define the terms marketing and the marketing concept.

2. Understand that marketing includes the following seven core functions:

a. Channel Management

b. Marketing Information Management

c. Marketing Planning

d. Pricing

e. Product Service Management

f.  Promotion

g. Selling

3. Identify the four elements of the marketing mix:

a. Product

b. Price

c. Place

d. Promotion