857 DIGITAL MARKETING AND E-COMMERCE
1 credit | Grades: 9101112
Digital Marketing and E-Commerce is a study of concepts in marketing and business with a primary focus on the 4 P?s of marketing (product, place, price, promotion) in a digital society. These topics include finance, product/service management, pricing, promotion, marketing information management, selling, and distribution. Students will apply their creativity and knowledge during project-based assessments. Special emphasis is placed on the student?s involvement in DECA and the School Store as co-curricular activities.
Prerequisite(s): None
Grade Scale: Academic
Credit Hours: 1
Credit Type: BU,STEM
| Unit # | Unit Title | Duration of Days |
|---|---|---|
| 1 | 4 P's and 7 Functions of Marketing | 5 |
| 2 | Marketing Planning (Current Markets) | 5 |
| 3 | Target Market | 6 |
| 4 | Marketing Research | 10 |
| 5 | Selling | 10 |
| 6 | Promotion | 15 |
| 7 | Distribution | 6 |
| 8 | Product Service Management | 10 |
| 9 | Pricing | 10 |