Unit 8: Promotional Mix

What are the purposes of promotion and what are its four elements?

Define promotional mix and identify its components and understand how the elements of the promotional mix are integrated to form a promotional campaign.

 Define and identify examples of: 

a. Advertising (branding and action based-advertising done to create a specific task--season ticket sales promotion/play-off ticket sales promotion/fan fun event attendance, etc.) 

b. Public Relations 

c. Personal Selling 

d. Sales Promotion 

2. Recognize and discuss media types as well as the advantages and limitations of each: 

1. Social media 

2. Print Media 

3. Broadcast Media 

4. Direct Mail 

5. Outdoor 

6. Specialty Media 

7. Other 

3. Be able to define and understand an advertising schedule