Unit 7: Promotion
Duration of Days: 4
Students will discover the importance and elements used in developing a sports and/or entertainment marketing promotion campaign
Identify the roles and goals of promotions.
Define promotion and discuss its role.
a. Inform, persuade, remind
2. Identify goals of promotion.
a. Increase Sales
b.Increase Awareness
c. Be Competitive
d. Reach the Target Market
e. Build Customer Relationship
f. Develop Image (for new prospects – access to the product (Jazz game) as low risk trial
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