Unit 6: Business of Entertainment

Students will understand how basic marketing components are utilized within the entertainment industry (music, movies, plays, and the fine arts)

Students will be able to explain the promotional strategies for motion pictures, music, plays and the fine arts such as those found in museums, centers for performing arts, as well as traveling exhibitions.

1. Understand the ways movies are marketed/promoted worldwide. 

2. Understand how the marketing technique of providing previews helps to create demand for movies. 

3. Understand the nature of the New York City theatre district (Broadway) and why it’s so important in the entertainment industry. 

4. Identify the different ways fine arts (ballet, museums, theater, traveling exhibits, guest artists/conductors, etc.) are promoted including: playbill magazine, billboards, public transit ads, etc.