Unit 1: Basic Marketing Concepts

Students will gain an understanding of basic marketing concepts and terminology as they pertain to the sports and entertainment industry.


1. Explain the core standards of marketing.
a. Channel Management
b. Marketing-Information Management
c. Market Planning
d. Pricing
e. Product/Service Management (make sure to cover branding)
f. Promotion
g. Selling

Define marketing, market, producer, consumer, exchange, the "marketing concept", marketing mix and give examples of each.

Students will create a presentation demonstrating how a sports team or entertainment venue utilize the 7 functions of marketing.