Lesson 2: The use of Logos and Trademarks
Duration of Days: 3
Lesson Objective
Students will be able to understand the use of production company logos and the tools needed to produce these quality graphics. Students will also review the term Trademark and it's significance in Video Production.
Why is it important to have a unique logo for your production company and why should it be protected with a trademark?
Trademark, Logo, Photoshop, Ratio, Resolution, screen size, format, originality
DVP.03.01 Identify a target audience and design an appropriate message for the target market
Students will research different production company logos and use Adobe Photoshop to create their own personal logo and modify one that was already created.
At the end of any movie or tv show a production company logo is displayed and most of the time several are shown.
The logo has to be sophisticated and done with a fancy program.
Students will be able to choose from multiple platforms to create their logo.