Lesson 22: Create a Marketing Plan

What is the mission and vision of the business?
What are the key objectives of the marketing plan?
Who is the target audience for the business’s products or services?
Who are the main competitors?

HS.CTE.1D - 1D. Communicate effectively using course content.

POG:
I am a LEARNER: Master fundamental skills in core subject areas
I am a THINKER: Critical thinking, independent thinking

Evidence-based reading and writing sections that require analyzing arguments and identifying logical flaws.
SAT Math sections that require logical reasoning and the ability to solve complex problem

Purpose: Students design and develop a marketing plan in a Google Slides presentation is to provide them with a practical, hands-on experience in creating a comprehensive marketing strategy

DOK 1:
recall target market and the sections of a marketing plan
DOK 4
student will choose a business and create a successful marketing analysis for the business

Companies use marketing campaigns based on a marketing plan

Students might believe that not all businesses need a marketing plan

Modeling, one on one instruction, Google classroom or Moodle. Online instructional tools, videos, real world application of information, textbook, online or paper assignments, Spanish version available for ELL students

Guided Notes, worksheet, analysis of of promotional strategies, marketing plan project

Entrepreneurship, 6th edition, online/paper edition. Online working papers (MindTap), class notes, Do Now, Exit Tickets