Lesson 21: How do companies communicate to different generations?

How do companies tailor their messaging to appeal to the specific values and interests of each generation?
What role does technology play in how different generations receive and interact with marketing messages?
Can you provide examples of successful marketing campaigns that effectively targeted multiple generations? What strategies did they use

generational marketing, baby boomers, gen Xer, Gen Y, Gen Z, Alpha

HS.CTE.1D - 1D. Communicate effectively using course content.

POG:
I am a LEARNER: Master fundamental skills in core subject areas
I am a THINKER: Critical thinking, independent thinkin

Evidence-based reading and writing sections that require analyzing arguments and identifying logical flaws.
SAT Math sections that require logical reasoning and the ability to solve complex problem

Purpose: Equip students with the knowledge and skills to understand and effectively engage diverse age groups through tailored communication strategies.

DOK 1:
Define what is meant by "generational communication."
List the different generations typically recognized in the workplace today
DOK 2:
List the characteristics of each generation
how do you market products to each generation
DOK 3
Investigate how companies have adapted their communication strategies to engage the generations.
Locate and analyze an advertisement focused on each generation and explain why the ad will be successful for that generation

Marketing to specific generations involves tailoring strategies to meet the unique preferences and behaviors of each age group. Here are real-world connections for marketing to specific generations

Students might believe that everyone within a generational cohort shares the same characteristics, preferences, and behaviors

Modeling, one on one instruction, Google classroom or Moodle. Online instructional tools, videos, real world application of information, textbook, online or paper assignments, Spanish version available for ELL students

Guided Notes, worksheet, analysis of of promotional strategies, generational marketing project

Entrepreneurship, 6th edition, online/paper edition. Online working papers (MindTap), class notes, Do Now, Exit Tickets,