Lesson 20: logos, slogans, trademarks
Duration of Days: 3
Lesson Objective
Students will be able to understand the key elements of logos, slogans, and trademarks, recognize their importance in brand identity, and create effective examples of each that reflect a brand’s values and objectives
What are the primary functions of a logo, slogan, and trademark in building a brand identity?
What characteristics make a logo effective and memorable?
How can a slogan effectively communicate a brand’s core message or promise?
What are some examples of well-known logos and slogans, and why are they successful?
logos, slogan, trademark, brand asset
HS.CTE.1D - 1D. Communicate effectively using course content.
POG:
I am a LEARNER: Master fundamental skills in core subject areas
I am a THINKER: Critical thinking, independent thinking
Evidence-based reading and writing sections that require analyzing arguments and identifying logical flaws.
SAT Math sections that require logical reasoning and the ability to solve complex problem
Purpose: provide students with a comprehensive understanding of these key elements of brand identity and their role in the marketplace.
DOK 1:
Define what a logo is and list its key components.
Identify three examples of well-known trademarks and explain their significance.
DOK 2:
Compare and contrast logos and trademarks in terms of their functions in brand identity
DOK 3:
Investigate how a specific brand's logo reflects its values and mission. What elements contribute to this reflection?
Real world connection is brand recognition, company identity and differentiation based on a companies logo and slogans
Students might believe that logos, slogans, and trademarks are interchangeable terms or concepts.
Modeling, one on one instruction, Google classroom or Moodle. Online instructional tools, videos, real world application of information, textbook, online or paper assignments, Spanish version available for ELL students