Lesson 19: Consumer Behavior: Color Influence
Duration of Days: 2
Lesson Objective
Students will be able to analyze the psychological impact of colors in advertising, understand how different colors can influence consumer behavior and perceptions, and apply this knowledge to create effective color schemes for advertising campaigns
What emotions and associations are commonly linked to different colors?
How do brands use colors to communicate their brand identity and values?
How might color preferences vary across different cultures and demographics?
HS.CTE.1D - 1D. Communicate effectively using course content.
POG:
I am a LEARNER: Master fundamental skills in core subject areas
I am a THINKER: Critical thinking, independent thinking
Evidence-based reading and writing sections that require analyzing arguments and identifying logical flaws.
SAT Math sections that require logical reasoning and the ability to solve complex problem
Purpose:To help students understand the psychological impact of colors and their general meanings
DOK 1:
Define primary colors and their psychological associations.
DOK 2:
Summarize how the color red is perceived in different cultures
analyze why a business would use a certain color in their logo, what are they trying to tell the customer
Analyze reason for use of : red, yellow, blue, purple, brown, green, black
Connect real word meaning of colors to different cultures
Some students might think that using a wide range of colors in an ad will make it more appealing
Modeling, one on one instruction, Google classroom or Moodle. Online instructional tools, videos, real world application of information, textbook, online or paper assignments, Spanish version available for ELL students
Guided Notes, worksheet, analysis of of promotional strategies, color ad campaign analysis
Entrepreneurship, 6th edition, online/paper edition. Online working papers (MindTap), class notes, Do Now, Exit Tickets