Lesson 18: Promotional Strategies

What are the main types of promotional strategies, and how do they differ from each other?
How do promotional strategies impact a company’s brand image and customer perception?

publicity, rebate, incentive programs, contest, social media,

HS.CTE.1D - 1D. Communicate effectively using course content.

POG:
I am a LEARNER: Master fundamental skills in core subject areas
I am a THINKER: Critical thinking, independent thinking

Evidence-based reading and writing sections that require analyzing arguments and identifying logical flaws.
SAT Math sections that require logical reasoning and the ability to solve complex problem

Purpose: equip students with a thorough understanding of how various promotional techniques can be effectively used to achieve business objectives

DOK 1:
Define promotional strategies and provide two examples.
List three common types of promotional strategies used by businesses.
Identify the primary goals of promotional strategies in business.
Recall how advertising differs from sales promotions.
DOK 2:
Summarize the impact of promotional strategies on consumer behavior.


DOK 3:
Investigate how a specific business successfully used a promotional strategy to boost sales, and present your findings.

Connect real word marketing campaigns and how companies promote existing products.

Believe that a successful promotional strategy for one business will work for another.

Modeling, one on one instruction, Google classroom or Moodle. Online instructional tools, videos, real world application of information, textbook, online or paper assignments, Spanish version available for ELL students

Guided Notes, worksheet, analysis of of promotional strategies, social media ad campaign activity

Entrepreneurship, 6th edition, online/paper edition. Online working papers (MindTap), class notes, Do Now, Exit Tickets