Lesson 17: Marketing Plan

What are the main goals of a marketing plan?
What is the current state of the market for your product or services?

marketing plan, marketing mix, product, price, place, promotion, unique selling position, product mix, promotional strategy, channel of distribution

HS.CTE.1D - 1D. Communicate effectively using course content.

POG:
I am a LEARNER: Master fundamental skills in core subject areas
I am a THINKER: Critical thinking, independent thinking

Evidence-based reading and writing sections that require analyzing arguments and identifying logical flaws.
SAT Math sections that require logical reasoning and the ability to solve complex problem

Purpose:understand that a marketing plan is a document outlining the company’s effort for a specific period. The marketing activities must align with business goals and assists the business in understanding their market, reach their target audience and achieve marketing goals

DOK 1:

what is the definition of a marketing plan
List the key components of a marketing plan.
Identify the primary purpose of a marketing plan

DOK3:

Analyze the difference ways companies decide on the organization of their marketing plan

Global success stories of brands that effectively tailored their strategies to local markets.

Marketing plans are only for large companies and that they are just about advertising.

Modeling, one on one instruction, Google classroom or Moodle. Online instructional tools, videos, real world application of information, textbook, online or paper assignments, Spanish version available for ELL students

Guided Notes, worksheet, analysis of Coke vs Pepsi, and analyze how different companies organize their marketing plan.

Entrepreneurship, 6th edition, online/paper edition. Online working papers (MindTap), class notes, Do Now, Exit Tickets,