Lesson 15: What is Marketing/Target Market/4 P's
Duration of Days: 2
Lesson Objective
Students will understand the fundamental concepts of marketing, what is a target market, including its purpose and the marketing mix (4Ps). By the end of lesson students will be able to identify target markets for products.
What comes to mind when you hear the word “marketing”?
Why do businesses need marketing?
What are the 4 P’s of marketing and how do they influence business’s strategy?
target market, market segmentation, customer profile, demographics, psychographics, use based data, geographic data
HS.CTE.1D - 1D. Communicate effectively using course content.
POG:
I am a LEARNER: Master fundamental skills in core subject areas
I am a THINKER: Critical thinking, independent thinking
Evidence-based reading and writing sections that require analyzing arguments and identifying logical flaws.
SAT Math sections that require logical reasoning and the ability to solve complex problem
Purpose: define what is marketing and understand the main goals of marketing is to attract customers, build brand awareness and drive sales using the 4 P’s of marketing
DOK 1:
Define marketing in your own words
list the main goals of marketing
identify the 4 P’s of marketing
Discuss how a company markets its products. Highlight the sleek design (Product), premium pricing (Price), exclusive stores (Place), and innovative advertisements (Promotion).
Marketing is only about advertising
Modeling, one on one instruction, Google classroom or Moodle. Online instructional tools, videos, real world application of information, textbook, online or paper assignments, Spanish version available for ELL students
Guided Notes, worksheet, target market assignment
Entrepreneurship, 6th edition, online/paper edition. Online working papers (MindTap), class notes, Do Now, Exit Tickets, target market assignment