Lesson 3: Pricing Psychology – Anchors, Decoys, and “Deals”
Duration of Days: 3
Lesson Objective
Evaluate how pricing strategies influence consumer behavior.
Why do “sales” feel irresistible?
How do anchors and decoys change what seems like a good deal?
D2.Eco.9.9-12
D2.Eco.15.9-12
Students play a pricing strategy game and analyze real pricing examples to evaluate how pricing psychology influences decisions.
DOK 4
Data sets by complexity
Structured templates
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Pricing strategy analysis