Lesson 2: Scarcity, Urgency, Social Proof & Brand Influence
Duration of Days: 4
Lesson Objective
Identify and evaluate common persuasion strategies used in marketing.
Why does “limited time” change decisions?
How does social proof influence what people buy?
D2.Eco.8.9-12
D2.Eco.15.9-12
RH.11-12.1
Students deconstruct advertisements and social media marketing to identify persuasion strategies and evaluate their effectiveness.
DOK 3
Ad choice
Sentence stems
Partner or independent option
-
Ad deconstruction write-up