Lesson 1: Choice Architecture & Defaults
Duration of Days: 4
Lesson Objective
Analyze how choice design and defaults influence consumer decisions.
How does the way choices are presented shape decisions?
Why are defaults so powerful?
D2.Eco.2.9-12
D2.Eco.8.9-12
RH.11-12.7
Students analyze real-world examples of choice architecture and defaults (forms, menus, settings) to determine how design influences behavior.
DOK 3
Example choice
Guided templates
Small-group roles
-
Choice architecture analysis