Lesson 3: Sunk Costs & Framing Effects
Duration of Days: 2
Lesson Objective
Evaluate how sunk costs and framing influence financial decisions.
Why is it hard to walk away from something we’ve invested in?
How does the way a choice is presented change our decision?
D2.Eco.9.9-12
WHST.11-12.2
Students analyze case studies involving subscriptions, tickets, and pricing to evaluate how sunk costs and framing distort rational decision-making.
DOK 4
Case choice
Structured templates
Choice of response format
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Scenario-based quiz
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Reflection: “My spending habits through a behavioral lens”