Lesson 2: Loss Aversion & the Pain of Losing

Duration of Days: 3

Lesson Objective

Analyze why losses feel more powerful than gains.

Why does losing money hurt more than gaining money feels good?

How does this affect everyday decisions?

D2.Eco.8.9-12

D2.Eco.9.9-12

Students examine real-world and personal scenarios to analyze how loss aversion shapes behavior, including risk-taking and avoidance.
DOK 3

Choice of scenario

Sentence stems

Small-group discussion

Decision analysis task