Unit 3: Money, Spending & Mental Accounting
Duration of Days: 8
That people do not treat all money the same
How mental accounting shapes spending behavior
Why losses feel more powerful than gains
How framing and sunk costs influence choices
Analyze spending decisions through a behavioral lens
Compare rational vs. emotional money choices
Apply concepts to personal and real-world scenarios
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Scenario-based quiz
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Reflection: “My spending habits through a behavioral lens”
| Lesson # | Lesson Title | Duration of Days |
|---|---|---|
| 1 | Mental Accounting – How We Categorize Money | 3 |
| 2 | Loss Aversion & the Pain of Losing | 3 |
| 3 | Sunk Costs & Framing Effects | 2 |