478 BEHAVIORAL ECONOMICS
0.5 credit | Grades: 101112
Behavioral economics is a way of looking at economics, and the way we as consumers make decisions, through the lens of psychology. It challenges the typical notion of economics that consumers always think rationally by showcasing the true processes behind the decisions we make. This course aims to enable students to see the benefits and shortcomings of current economic policy, and how we can use our understanding of behavioral economics to make these policies more meaningful and effective for society. Students will look critically at their own choices, analyze and interpret the findings of psychological experiments, and debate the success of current policies that impact our everyday lives.
Prerequisite(s): None
Grade Scale: Academic
Credit Hours: 0.5
Credit Type: SS
| Unit # | Unit Title | Duration of Days |
|---|---|---|
| 1 | What Is Behavioral Economics? | 9 |
| 2 | Heuristics & Cognitive Biases | 13 |
| 3 | Money, Spending & Mental Accounting | 8 |
| 4 | Marketing, Advertising & Consumer Behavior | 13 |
| 5 | Social Influence & Group Behavior | 9 |
| 6 | Nudges, Policy & Ethics | 9 |
| 7 | Behavioral Economics All Around Us | 9 |